Young adults are far more likely than past generations to opt for public transportation or ride sharing than to buy a car of their own, a trend carmakers have been slow to address. In this book excerpt, Micheline Maynard offers Ford, GM and their competitors a blueprint for remaining relevant and profitable.
Micheline Maynard
A guest author for Bridge Magazine.
Posted inBusiness Watch
How the 'car-light' trend is changing Michigan, and the nation
If the rescue of Detroit automakers served as a thank you to President Obama’s political base, his embrace of alternative modes of transportation offers a gesture to the future.
Posted inQuality of Life
Bike-share programs rolling out across Michigan
click to enlarge When people think of getting around Michigan, it’s safe to say that bicycles are not the first things that come to mind. But bicycles, and specifically the urban bike-rental programs known as bike sharing, are starting to bubble into the conversation in cities across Michigan, from Detroit to Ann Arbor and Lansing […]
Posted inQuality of Life
How bike sharing works
Bike-share programs in a handful of Michigan cities each have their own rules, but most share a few common traits Bikes are available for rental by the hour, day or week. Bike-sharing participants generally get a discount by purchasing an annual membership, costing anywhere from $60 to $90. Members are issued a key tag to […]
Posted inQuality of Life
Is bike sharing right for your community?
Bike-share programs are becoming more popular in communities across the world. What would make a bike share right for your city or town? Consider these factors: An active bicycling community, coupled with bike lanes or paths – Cyclists are often the first ambassadors for bike sharing, and bicycling organizations frequently get involved in hosting “how […]