Five years of Pure Michigan national advertising is just beginning to buff up the state’s rust-belt image. After the state had spent $67 million for the slick campaign featuring the voice of Michigan native Tim Allen, a survey done for the state found that Michigan still ranked in the middle of the pack in tourism […]
Mike Brennan
A guest author for Bridge Magazine.
Posted inMichigan Government
Pure Michigan credited with $605 million gain
Pure Michigan. The sweeping lake vistas. The woods afire with autumnal splendor. The powdery snow covering a tranquil field. And over each image, the resonant voice of Tim Allen. And behind these ads, the state of Michigan has spent $67 million since 2006 in a bid to draw more tourists — and their dollars — […]
Posted inBusiness Watch
TechTown broadens focus from high-tech
Wayne State University’s TechTown was intended to incubate high-tech when it was christened a decade ago. However, a survey of the 63 tenants now operating out of the 84-year-old, 120,000-square-foot former Chevy Creative Services building in central Detroit shows nearly two-thirds are doing things other than high-tech. The survey by Bridge Magazine shows life sciences, […]
Posted inBusiness Watch
TechTown firms pleased, but see alleys of opportunity
Tenants at Wayne State University’s TechTown gave an average score of 8 out of 10 when asked by Bridge Magazine to rate the level of incubation and acceleration assistance provided by the business incubator. Said Keith Young, founder and executive adviser to Ecotek: “A lot of the acceleration is left up to the entrepreneur.” Ecotek […]
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