Massachusetts resident Delia Marshall came to Michigan last summer for a family reunion at a beach house on the shores of Lake Michigan. A week later, she left as an ambassador for a state that claims to be home to “the perfect summer.” “We stayed in a house with a private beach and I just […]
Frankenmuth
Posted inBusiness Watch
Plan calls for Pure Michigan to be big, too
The widely praised Pure Michigan advertising campaign has been credited with resurrecting the state’s tourism industry, putting Michigan on the national travel map and giving Michigan residents something to crow about. Now in its seventh year, Pure Michigan has even been called one of the best tourism promotion campaigns of all time. What could managers […]