- Affordability is a top issue this election year, and Michigan’s four remaining gubernatorial candidates have ideas on how to address it
- Proposals include cutting the state’s 4.25% income tax rate, revamping the state’s economic development arm and more
- Voters will have the chance to decide between Democrat Jocelyn Benson or Republican John James in the November election
Editor’s note: This story was updated on Aug. 19, 2026, to focus on candidates who won their primary elections.
LANSING — Michigan residents are grappling with rising costs, and both major party candidates vying to be the next governor say they have plans to make life and housing more affordable.
Ahead of the Nov. 3 general election, Bridge is revisiting an issue — affordability and the economy — that readers identified as one of their top concerns in Bridge Listens, our effort to identify Michigan’s top challenges this election year.
Major-party candidates seeking to succeed Gov. Gretchen Whitmer, a term-limited Democrat, are:
- Secretary of State Jocelyn Benson, a Democrat
- US Rep. John James, a Republican
Bridge asked each candidate the same six questions, pushing for them to explain how they’d try to implement their proposals.
Click here to read the full, unedited responses by each candidate and their campaigns. Or read on to find summaries of their responses.
Affordability
The question: What powers, in your view, are available to Michigan’s governor to increase affordability and what actions would you take to bring down costs for everyday Michiganders?
Affordability is a big issue — and likely to be a banner topic in a year of high gas prices and continued inflation. How to bring down costs is a question that allows candidates to touch on their other policy plans.
Related:
- Bridge Listens: How economic, affordability issues are hitting Michigan
- Michigan bars big investors from buying more homes. Will it work?
- Michigan is old and getting older. Consequences loom
Benson pointed to her experience running the Michigan Department of State as evidence she knows how to control costs and streamline government.
Among her proposals: A health care affordability board to “stop pharmaceutical companies from price gouging,” reforming the state’s energy rate setting process and “holding accountable investors who buy up properties and drive up rents solely to make a profit.”
She is also encouraging the Legislature to pass a $5,000 caregiver tax credit and expand Rx Kids, a first-in-the-nation program that gives cash to moms but has come under scrutiny from legislative Republicans.
James said his affordability agenda is focused on three topics: energy, housing and health care.
The Republican nominee said he would order a “comprehensive audit of all expenditures” in state government, repeal Democrats’ clean energy mandate and “require price transparency across Michigan’s health care system so families can shop, compare, and make informed decisions about their own care.”
James also said he’d try to phase out Michigan’s personal income tax.
“Michigan families deserve a government that works as hard as they do,” he said. “That starts on day one.”
Economic Development
The question: State government’s approach to attracting investment and growing its economy over the past decade has been changeful and often contentious. How would your administration foster economic growth, and do tools like the Michigan Economic Development Corp., Strategic Outreach and Attraction Reserve Fund and legislatively set tax credits fit in your plans?
Both major-party candidates told bridge they want to make significant changes to the state’s economic development strategy. Neither of them were happy with Michigan’s current approach.
The embattled Michigan Economic Development Corp., which has been subject to intense scrutiny over the past two years, would also have to change, nearly every candidate argued. A handful of Republicans in the state Legislature have proposed a 53-bill package that would do just that, but it’s seen little movement.
James said he would “reform MEDC with a bias toward retention and reclamation” — meaning a focus on retaining industries already here and bringing back those that have been lost.
He said he’d fully cancel the Strategic Outreach and Attraction Reserve Fund, or SOAR, Whitmer’s flagship corporate incentive program that lawmakers have already stopped funding.
James also said he would use executive reorganization powers to change the Department of Environment, Great Lakes and Energy back to the Department of Environmental Quality — what it was known as during Republican Gov. Rick Snyder’s administration — “to champion stewardship, not protectionism.”
Benson said the MEDC and tax credits are tools that should only be used “with clear transparency and accountability.”
She also suggested a broader lens for economic development, saying “more affordable housing, downtown revitalization, public spaces and safe neighborhoods” could “attract families and talent” to the state, as would improving infrastructure statewide.
“I want Michigan to lead in innovation by supporting startups and scale-ups, investing in research universities, creating sector-specific hubs, and launching tools like a Michigan venture capital fund while ensuring transparency and accountability in economic development investments,” Benson added.
Taxes
The question: After years of pandemic-era surpluses, Michigan is facing a changing fiscal outlook, with federal policy changes putting pressure on the state government budgets. What, if anything, would you seek to change about Michigan’s system of taxation, and how would you pay for any tax cuts?
James wants to phase out Michigan’s 4.25% personal income tax, beginning with a promise to cut 25% of the tax in his first year in office, which would bring the rate down to 3.19%.
The income tax is the state government’s largest revenue source. It generates about $13 billion a year that officials used to craft annual state budgets.
“I will also create targeted tax breaks for businesses that train workers in the skills Michigan actually needs right now,” James added.
Benson did not call for any specific tax cuts and avoided specifics in her response to Bridge. She said she’d work to identify “new sources of revenue while cutting wasteful spending.”
“I’ll also work to create new revenue streams by encouraging growth in our tourism industry and other key economic drivers that will generate additional economic revenue and investment for our local communities and our state,” she said.
Housing
The question: Michigan has a longstanding housing affordability problem, from high rent prices to low supply. How would you work to increase the availability and attainability of housing for all Michiganders?
Housing is one area in which there was universal agreement: Michigan needs to make it easier and faster to build new housing. They all blamed government, in some capacity, for standing in the way and took bipartisan aim at permitting.
Benson said would target “restrictive” zoning rules that make it hard to build affordable homes.
Both candidates said permitting needed to happen more quickly, and James also called for changing land use policy to “build housing near jobs so Michigan families can live where they work.”
“Here is the truth nobody in Lansing wants to say: the government did not build your home,” James said. “A builder did. Every regulation and every delay is a bureaucrat putting their hand in your pocket.”
Bridge has found that regulations are only one factor affecting housing prices and Michigan’s rules are similar to neighboring states.
Benson, who has rolled out a housing policy platform, is calling for policies that encourage new homeowners, including a promise to “expand and modernize the Michigan Homestead Property Tax Credit to reflect today’s housing costs and inflation.”
That would include raising the income eligibility limit for the program, she said, “so more working families, seniors, and fixed-income homeowners” can qualify.
She also called for banning “the sale of homes to private equity firms in their first 100 days on the market” and said she wants to give communities control over short-term rentals.
Michigan recently banned large private investors buying single-family homes if they already own 100 or more in the state — though proponents acknowledge it’s less of an issue here than in other states.
Diversification
The question: Michigan has long anchored its economic identity around the automobile, with one industry group estimating the mobility sector employs about 20% of all Michigan workers. But mobility employment continues to decline here as it grows in the US.
What does Michigan need to do about its national place in mobility jobs, and how does diversifying the economy fit into that? Are there particular sectors or industries you would target for growth and why?
What does Michigan need to do about its national place in mobility jobs, and how does diversifying the economy fit into that? Are there particular sectors or industries you would target for growth and why?
Benson and James both stressed the importance of the auto industry but offered examples of other industries they feel are ripe for growth in Michigan.
Benson pointed to improving infrastructure, lowering energy costs, environmental stewardship and internet access as tools for diversification, naming “life sciences, defense, semiconductors, clean energy and technology” as sectors she’d target.
“We already have world-class universities, skilled workers, abundant natural resources and a strong manufacturing base. Our job is to connect those strengths to new opportunities,” Benson said.
James said he sees “major opportunities” for the state in “life sciences, shipbuilding, logistics and defense manufacturing.”
Whitmer, too, has tried to woo the defense aerospace industry to Michigan with multiple trips to security conferences.
Population
The question: Michigan’s population has largely flatlined in the 21st century, dependent on domestic and international migration for growth, and a “silver tsunami” of retiring Michiganders is looming. How would you tackle Michigan’s aging crisis and what steps would you take to grow the state’s population?
As of 2024, one-third of Michigan’s population was over the age of 55. With Michigan’s current median age hovering around 40 years old, it already ranks as the 13th oldest state by age in the nation according to data presented to state lawmakers in May.
Whitmer had placed Michigan’s stagnating population as a policy priority of her second term, but lawmakers have not acted on many of the recommendations produced by her bipartisan population commission.
Benson turned to her affordability agenda to explain how she would grow Michigan’s population.
“As governor, my focus will be on driving down costs and growing our economy — making Michigan among the most affordable states in the country — so our loved ones choose to stay and young people across the country come here to work and build a thriving career,” she said.
James promised to bring back “faith, family and hard work” to Michigan. He pointed to Dylan Larkin as an example of Michigan’s troubles. The hockey player requested a trade from the beleaguered Detroit Red Wings to a more successful team according to a June report.
“When I am governor we are cutting the income tax, lowering energy prices, bringing Dylan (Larkin) home to Waterford and hanging a USA Hockey gold medal on the Gordie Howe Bridge,” James said.
